as an old bird who has entered the cross-border e-commerce industry for three years, let's briefly talk about this industry to our friends who have just come into contact with this industry. The following is my summary:

the first and most important point is that if you want to stay in this industry for a long time and do well, you must do it with a learning attitude. Especially in this Internet industry, information changes rapidly, and the sales mode, sales channel and hot product categories may change at any time. If you don't learn and absorb it in time, Then you may be replaced and eliminated immediately

Second, the no source marketing model is indeed a good thing, which reduces our costs and risks, and reduces the difficulty of management. However, there will be some corresponding problems, among which quality assurance is a big problem, because we have no source e-commerce. Most of us have no physical objects in our hands, and we choose them from domestic e-commerce platforms. In fact, we know the specific quality of products Half solution, so when customers receive goods, it often happens that they ask for return due to quality problems. In this case, if it is a commodity with low value, we'd better send it directly to the customer, and then check whether the commodity is the source of goods from the manufacturer. If so, there is a quality problem! It is suggested to interrupt the listing of this product

Third, the selection is very important! Very important! Very important! Your selection almost determines the fate of your store. If you still want to sell domestic clothes, shoes, bags and other goods abroad, I suggest you give up the idea of cross-border e-commerce directly, and you will lose money. I have worked for Amazon for the past few years, and give you some suggestions on selection: 1. Corresponding population. Corresponding age groups to find suitable products Scarce goods. 2. Popular Chinese goods in local countries (such as the snake skin pocket a few years ago). 3. Find product types with few commodity categories. For example, if there are only 2000 kinds of a certain commodity, my store can put 1500 kinds on the shelf. Such a large area coverage is also a very effective way. 4. You must understand the life cycle of the product and don't sell clothes in summer or in winter. 5. Distribute goods first, and then make fine products

the fourth point is what to do if a novice doesn't give a list for a long time after entering. In this case, you first go to see how businesses similar to your products do promotion and operation, and copy those that do well. As for promotion, there are two channels: paid and free. Payment is your" service fee "to Amazon platform They help you do publicity on the platform. This kind of effect is good, but it is very expensive; Another kind of money free is to do it yourself on some media platforms, such as Facebook, youtube, etc. this kind of effect is general, but it is not completely useless

finally, Daxiong will remind you that although it seems that the operation of this industry is not difficult, we must pay attention to the dynamics of the platform at all times in the process of operation, so as to adjust the operation strategy of the store in time and learn more merchants who do well.

thank you for watching and welcome to discuss and correct together.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。